Web Summit: TV & Film

WWE: Building a Data Driven Brand


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In 2014, WWE led the charge as one of the earliest adopters of OTT platform programming with the launch of WWE Network. This opened new revenue sources and unlocked a better understanding of WWE fan content and device preferences using the power of data. Join WWE Co-President George Barrios for his insights on the WWE’s approach to data analytics, how it has grown over the last 10 years and its role in building WWE into a global media juggernaut.
Guests: WWE's George Barrios and Science's Peter Pham
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Web Summit: TV & FilmBy PodcastOne