Before My Head Explodes with Vince Russo

WWE Netflix Deal Secrets: Former USA Network Executive Reveals How Media Rights Really Work | Coach and Bro Show Live 10/9/2025

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Full Podcast Summary/Notes (Timestamped)
Opening Segment: WWE Media Rights Discussion (00:00 - 15:00)
  • 00:00-02:00: Show introduction and format explanation - focus on pro wrestling business rather than weekly show recaps
  • 02:00-08:00: Discussion of WWE's new media landscape with Netflix and ESPN deals
  • 08:00-15:00: Concerns about WWE's social media promotion potentially undermining TV partnerships
    • Chris McCumber Interview Setup (15:00 - 18:00)
    • 15:00-18:00: Introduction of guest Chris McCumber, former USA Network executive who worked directly with WWE and Vince McMahon
      • Main Interview: Media Rights and Network Relationships (18:00 - 65:00)
      • 18:00-25:00: How networks balance different content priorities between weekly programming vs. special events
      • 25:00-35:00: The importance of regular engagement between networks and content providers
      • 35:00-45:00: Creative control vs. business interests in wrestling programming
      • 45:00-55:00: Discussion of content oversaturation in the wrestling market
      • 55:00-65:00: Stories from McCumber's time working with WWE during their USA Network prime
        • Closing Segments (65:00 - 82:00)
        • 65:00-75:00: Analysis of WWE's global reach and Netflix's worldwide presence
        • 75:00-80:00: Brief discussion of MLB playoffs and Yankees performance
        • 80:00-82:00: Show wrap-up and promotion of on-demand content

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