Before My Head Explodes with Vince Russo

WWE Ticket Price Backlash: Fans Draw the Line, Cancelled Shows & The Future of Wrestling


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Full Podcast Summary / Notes (Timestamps):

00:00 – 01:15
  • Introduction: Fastest growing pro wrestling show, announcement about Coach and Bro launching on the Stadium Network, reaching over 110 million homes.
  • 01:15 – 03:19
    • Audience engagement: Super stickers, live chat, and how fans can get involved in the discussion.
    • Growth of the show: YouTube numbers, national TV presence.
    • 03:19 – 05:52
      • Vince Russo on the state of pro wrestling vs. other sports.
      • Honest take: Russo’s lack of passion for modern wrestling business compared to his love for baseball.
      • WWE’s current business decisions and their impact on fans.
      • 05:52 – 07:07
        • WWE’s gamble: Four shows in four days at the same Florida arena.
        • Discussion about ticket price hikes and impact on families.
        • 07:07 – 09:05
          • The fallout: NXT event canceled due to poor ticket sales (only 1,600 sold).
          • Broader implications of overpricing; encouragement for fans standing up to high prices.
          • 09:05 – 13:37
            • Digging deeper: WWE’s costs, their business model, and reliance on wrestling as a piggy bank to pay off debts from other acquisitions.
            • TV deals and why cancellations matter more than before.
            • Insight into arena sizes, ticket sales, pricing (> $100 for NXT), and pipeline challenges.
            • 13:37 – 15:47
              • Vince’s view as a consumer, not just a wrestling insider.
              • Candid anecdotes about the impact of ticket costs on families and the industry.
              • 15:47 – 19:00
                • Super stickers: Fan questions about blurring lines between wrestling characters (heels vs. faces), social media, and kayfabe.
                • Coach’s pet’s interruption, adding a personal touch to the show.
                • 19:00 – 22:16
                  • WWE’s ratings woes: Viewership decline, YouTube and Netflix business strategies discussed.
                  • Exclusive content, social media highlights, and concerns for long-term business health.
                  • 22:16 – 25:45
                    • Missing star power: Triple H management decisions, Karrion Kross and Cody Rhodes’ absences and implications.
                    • Missed opportunities in storytelling and authority figure roles.
                    • 25:45 – 27:38
                      • Star power shuffle, comparison to sports, and how few can really sell tickets.
                      • Issue of giving top stars extended time off despite struggling ratings.
                      • 27:38 – 29:50
                        • Why did TKO really buy WWE? Corporate family drama between Vince, Stephanie, and Shane.
                        • TKO’s focus: Using WWE profits to pay other debts, not growing the wrestling business.
                        • 29:50 – 32:23
                          • Summer’s always slow for wrestling, pressure on upcoming shows, star availability issues.
                          • Will TKO adjust strategies or double down? The critical importance of pivots in entertainment.
                          • 32:23 – 36:14
                            • Content as king: WWE’s value to networks and streamers.
                            • Russo’s consulting experience with USA Network.
                            • Revenue models, sliding scale discussions, and why networks lack leverage.
                            • 36:14 – 39:36
                              • Fun tangent: Paul Heyman, Bill Belichick, age-gap engagements, and marital humor.
                              • Tangible fan connections—the real value of personalities beyond the ring.
                              • 39:36 – 42:45
                                • Rapid-fire super stickers: Triple H, Roman Reigns movie rumors, main event talent not working enough dates, WWE’s business vs. Hollywood crossovers.
                                • 42:45 – 48:21
                                  • Mercedes Mone on the creative differences between WWE and AEW.
                                  • Changing culture: Wrestlers openly speaking out, talent wanting creative control, and management’s response.
                                  • Historical reference: Steve Austin's Nash Bridges experience, Vince McMahon’s priorities.
                                  • 48:21 – 51:57
                                    • Lessons from WWE’s failed movie ambitions and Stacy Keibler’s attempt at Hollywood.
                                    • Why wrestling crossovers rarely pay off and how TKO’s new media mindset differs from Vince’s era.
                                    • 51:57 – 58:10
                                      • Discussion about new WWE/Netflix scripted content (“Unreal Show”).
                                      • Importance of having wrestling-savvy creatives, pitfalls of “TV writer” hires.
                                      • Power dynamics: Triple H vs. TKO, Nick Khan’s business-first focus.
                                      • 58:10 – 01:00:46
                                        • What will force WWE/TKO to change course? Cancellations, declining ratings, and money no longer being a shield against fan discontent.
                                        • 01:00:46 – 01:02:15
                                          • Finale: Recap of major points, interaction with live chat, thanks to the community, and word on the show’s continued growth and upcoming move to Stadium Network.
                                          • 01:02:15 – End
                                            • Final thoughts: It’s about the business, the money, and what really drives change in wrestling today. Announcement of next episode and gratitude to fans.
                                            • ...more
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