An issue plaguing the wrestling world in general, but with WWE as it's greatest (or worst?) example. That issue being, a tunnel vision for booking decisions and a lack of storyline depth, especially with a loaded roster. 
What do we mean? Well, we do NOT mean "wHy cANt eVeRY 0ne mAIN evENt?!", what we mean is, why can't everyone, on every level of the card, have some sort of story? Of course not all at once, but intertwining and interweaving week to week, month to month, showcasing that there truly is something always going on, given you have so much talent. What instead happens, is one big push, for one or two stories, aiming to make some social media buzz, and everyone else who ISN'T the focus that week gets cast aside and forgotten.

Isn't weird when you watch a star you're interested in care a LOT about winning and being the best for a couple weeks and then all of a sudden nothing really bothers them out of nowhere and they stop? It's almost like....they're just scripted to do so with no consistency in mind?....