Welcome to "Built For More," where we dive deep into stories that inspire resilience, innovation, and breakthroughs. Today, your host Lane Taylor is thrilled to have a great guest, Wyatt Ewing, the CEO and founder of Ice Barrel. In this episode, Wyatt shares the compelling journey from battling anxiety and leaving a high-stress corporate aviation job to innovating the world of cold therapy. Discover how cold plunges have not only reshaped his personal health, providing relief from anxiety and resetting the body's stress response, but have also propelled the establishment and growth of his business, Ice Barrel. From moving his family across the country for manufacturing, to overcoming skepticism and financial hurdles to ship over 2000 Ice Barrels in 2021 alone, Wyatt’s story is a masterclass in pursuing a vision with an infinite mindset. Wyatt also touches on how Ice Barrel fosters community through shared experiences, with many customers seeking cold therapy's benefits like reduced inflammation, enhanced mood, and improved energy. Whether you're looking for entrepreneurial inspiration, wellness tips, or just an incredible story, this episode has something for you. So settle in as we explore how embracing the cold can lead to a life built for more.

00:00 Host Lane Taylor welcomes Wyatt to discuss ice barrels and cold therapy.

04:30 Innovation in cold therapy for body recovery.

09:15 Practicing cold therapy led to life change.

12:47 Overcame challenges, achieved first big win.

15:18 Vision to share power of cold therapy.

18:08 Reset body stress with ice baths for optimization.

20:14 Focus on infinite mindset, journey over winning.

24:03 Bonding over challenging activities creates strong community.

26:46 Reeducating customer misconceptions, making cold therapy accessible.

30:02 Promote cold therapy on social media platforms.

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@lanetaylor__

@icebarrell