For full show notes, go to wyeradio.com/episode007

In this episode, Tim Burrows walks the guys through:

• How to measure, evaluate and improve effectiveness of your agency's social media programs
• Why building trust and making a difference in their lives is your goal, not share, follows and favorites
• How much sharing is too much and is that really so bad?

How is your agency doing social media? Give us some feedback! Head over to wyeradio.com and hit the blue "Ask WYE" mic!