The Implosion of X: Why Brands Should Rethink Twitter

Izzy Dadoski and Yasmine Robles are turning up the heat with a no-holds-barred conversation about the implosion of Twitter—now known as X—and what that means for brands, marketers, and anyone still hanging on to their old handles.

From Twitter’s heyday as the go-to spot for real-time reactions, breaking news, and beloved brand sass, to its current state under Elon Musk’s ownership, Izzy and Yasmine break down what went wrong (hint: mass firings and paid blue checkmarks are just the beginning). The hosts share their strong opinions on the platform's decline, the impact on brand safety, and why X just isn’t worth your marketing budget—or sanity—anymore.

Wondering where to take your brand voice now that X is Ohio-level “mid”? The duo dishes on alternatives like Threads, LinkedIn, Reddit, and—of course—the power of good old email and SMS. Plus, they sprinkle in plenty of laughs, marketing wisdom, and even a skydiving challenge if Izzy hits 10,000 LinkedIn followers.

So grab your headphones, press play, and get ready for an unfiltered dive into what to do (and what NOT to do) if you want your marketing to stay hot without getting burned on X.

Market It Like It's Hot Moments

00:00 Twitter's Unique Spontaneity

03:52 Elon Musk's Twitter Takeover Chaos

08:00 "Debating Twitter's Blue Check Worth"

11:36 "Wendy's Tweets and Brand Impersonation"

16:24 Posting on X: Is It Worthwhile?

18:50 Evolving LinkedIn: More Personal Connections

20:20 TikTok Algorithm Frustrations

23:50 Free Marketing Strategy Workbook

29:19 Red Bull Sponsorship Request

30:02 "Metaphorical Defeat Proven"

Here are 3 key takeaways every marketer needs to know:

• Brand Safety is at Risk: After Musk’s acquisition and changes, anyone can buy a verification badge, brand impersonation is rampant, and moderation has taken a nosedive. That means your reputation is at risk.
• Audience & Engagement are Gone: Most users—and advertisers—have left. Unless your audience is exclusively made up of “incels in their mom’s basement” (Izzy’s words!), you’re likely missing your targets.
• Better Platforms Exist: Instead of clinging to a dying platform, now is the time to focus on LinkedIn (drama-free-ish, and professional), Instagram Threads (mid but improving), Reddit (vibrant, topic-based communities), TikTok, and—don’t forget!—building your own email and SMS lists.

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