In this episode of Beyond Social, hosts Reggie Azevedo and Vitaly Veksler dive deep into the evolving landscape of social media competition. With Twitter (now X) facing turbulence under Elon Musk’s leadership, new platforms like Threads, Bluesky, and Mastodon are rising fast. But do they have what it takes to last?

We explore:

• The impact of decentralization and the Fediverse
• Whether brands should invest time in these emerging platforms
• The future of ad-free social spaces
• The risks and rewards of being an early adopter

If you’re a marketer, brand, or just a social media enthusiast, this episode is packed with insights to help you navigate the shifting digital world.

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