The Hard Part with Evan McCann

Xavier Hébert-Couturier from Picketa Systems

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Xavier Hébert-Couturier is the CEO and Co-Founder of Picketa Systems.


Picketa Systems offers real-time plant tissue sampling for growers and agri-businesses to conduct nutrient analyses rapidly and independently.


An online platform informs farmers instantly of nutrient deficiencies, enables agronomists to tailor nutrient critical levels and delivers a comprehensive overview of crop needs at the glimpse of a dashboard"


Takeaways

  • Genesis story of Picketa
  • How the business model has evolved
  • How real-time nutrient analysis is a gamechanger
  • Building their prototype
  • How Picketa fits into a farmer's typical process
  • Creating a seamless user experience
  • Grassroots marketing and getting in front of farmers
  • The focus on agronomists as their super users
  • Hardware + software integration and how to make it a great product
  • Selecting what crops to focus on early on
  • Industry trends show consolidation and a focus on precision agriculture
  • Platform integrations


    • Chapters

    00:00 The Genesis of Picketa Systems

    06:27 Business Model Evolution

    11:52 Adapting Technology for Diverse Environments

    17:23 Hardware and Software Integration

    23:23 Navigating Industry Trends

    33:06 Ecosystem and Platform Integration


    Keywords

    Picketa Systems, agriculture technology, crop analysis, tissue sampling, agronomy, business model, user experience, data utilization, marketing strategies, hardware integration

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    The Hard Part with Evan McCannBy Evan McCann