In this episode of Driven Society Podcast. Travis and Franz are back at it for 2020 in a moving interview with Xavier Jernigan Head of Cultural Partnerships and playlist for North America at Spotify.

X tells his moving story about being called to culture by God at 3 years old.  That "voice"  led him from Florida to working his way up through fortune 500 companies as a marketing talent, getting 2 MBA's, only to become an intern at Bad Boy Records (amongst other giant labels like Columbia and Def Jam as head of digital commerce). The voice continued to lead him to become a "pop culture expert" at MTV and other noteworthy positions in the music and culture industry and thats only the beginning of the story.

This story is unlike any ever told on Driven Society Podcast. Enjoy, take notes, be encouraged, Stay Driven