Microsoft’s blockbuster acquisition efforts for Activision Blizzard have generated many interesting conversations about the future of video games, with industry experts and gamers alike pondering the ideas and impacts of everything from monopolization, monetization, and now CANNIBALIZATION within the gaming marketplace. Yes, you read that correctly. Microsoft is finally admitting that their Game Pass service cannibalizes the actual sales numbers of the games included in the service… something most of us assumed was true but couldn’t actually prove until now.

Join us as we inspect the seemingly sacrificial decision by Microsoft to give away their biggest and best franchises as a part of this membership service at the cost of cannibalizing their current sales opportunities and realize that this is a smarter business decision than it may appear in the short-term... and learn a critical truth about the "cost" of following Christ that we all must count when taking up our cross.

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