<p>Irene Chung, Group Chief Commercial Officer at XCL Education, talks about MAD strategies, the power of authentic storytelling, working in a strategic role across 19 schools and the value of CRM (amongst many other things) as she joins James and Nik in the studio.</p>

Irene Chung, Group Chief Commercial Officer at XCL Education, talks about MAD strategies, the power of authentic storytelling, working in a strategic role across 19 schools and the value of CRM (amongst many other things) as she joins James and Nik in the studio.

XCL-ing in the MADness game ft. Irene Chung

The MADness Podcast brings you the top stories, insights, and best practice from leaders across the world of school marketing and admissions. It’s hosted by education and marketing bods (and brothers), Nik and James Higgins. 
Expect brilliant anecdotes, the lowdown on the latest tech, and the inside track on what really works when it comes to effectively engaging today's families.

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The MADness Podcast brings you the top stories, insights, and best practice from leaders across the world of school marketing and admissions. It’s hosted by education and marketing bods (and brothers), Nik and James Higgins. Expect brilliant anecdotes, the lowdown on the latest tech, and the inside track on what really works when it comes to effectively engaging today's families.

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XCL-ing in the MADness game ft. Irene Chung

XCL-ing in the MADness game ft. Irene Chung