In its debut weekend, the XFL was a hit on television, especially with the younger demos.  As it turns out, more people watched the Super Bowl than first reported.  And how the Yankees calculate their ratings on the YES Network could mean more ad revenue and be a trend setter.  I run it all down with links below on my latest Sports Media Beat.

Here are the links to the stories:

XFL opening ratings

Super Bowl audience larger than first thought

AT&T Pebble Beach Pro-Am

Duke-UNC college basketball

NBA on ABC

NBA All-Star game ads

CBS Sports cuts deal with William Hill

MLB could expand playoffs

San Francisco Giants will split TV broadcast crew

YES to raise ad rates

Jessica Mendoza stays with ESPN, abandons Mets

NASCAR ads wagering