On the show today, we have the music composer, Xiao’an Li. Xiao’an is based in Singapore where he composes music for games and advertising.

Beyond that, Xiao’an is also a LinkedIn TopVoices 2020 and the only music composer to have that title.

Go check his profile out and enjoy some great, fun, adventurous compositions!

In this interview, we spoke about:

• Why you have an infinite amount of musical ideas if you think beyond the “everyone has the same 12 notes” approach

• In-depth about music theory (which went way over my head, haha)

• How to negotiate your rates

• Becoming LinkedIn Top Voices 2020

• How he accidentally found a niche on LinkedIn and becoming one of the biggest composers on the platform

• How to think about your value proposition to clients

• How to use social media to build your brand

• Why you need to play the long game to gain clients

• Business book tips

And much much more

Full show notes with links to books and websites - Click Here

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