Big name competition may have more resources, but Cynthia, owner of Xinca Foods, has the passion to bring authentic-tasting Salvadoran frozen foods to supermarkets everywhere. But this path is not without challenges like being a one-person show and critics from her own community.

Cynthia Duran is a Salvadoran-American and owner of Xinca Foods, selling authentic Salvadoran frozen food

• Xinca name based on small indigenous community in Guatemala and El Salvador
• First frozen food line to represent El Salvador in The Fancy Food Show
• Striving to make frozen taste homemade
• Finalist in Best New Frozen Product with Nexty Awards
• Left her job as a data analyst at Microsoft
• Making a good first impression for El Salvador
• Educating good judges that have never eaten pupusas
• Going toe to toe with gigantic food brands
• Are other Salvadorans our own worst enemies?
• “You are indigenous, never forget that”
• Struggling with our parent’s lack of understanding of her work
• Mom seeing herself represented through daughter’s work
• El Salvador makes more than pupusas
• Frozen nuegados coming!?

Show Resources:

• Xinca Foods
• Venice Beach Beverage
• SanFran Cipota

Music:

“ASUNCION.Bruja-Futuro” by Suzu