Increasingly Brand's are looking at podcasts as a way to communicate in authentic and human ways. How do you communicate your brand through a podcast? It may be easy if you are a cool funky tech brand, but what if, for example, you are Government or a management consultancy or an IT services company. It doesn't come naturally.

But the good news is there are great stories within all brands and my next guest on the XL podcast Prarthana Sibal  who heads up client services for Pikkal & Co, who works on podcasts, such as UBS. Deloitte, UTI investment India  and so on. She'll share her experience on the podcast in the next 30 minutes to help you understand how you can turn all that wealth of conversations, people and content inside your brand and your organization into an engaging podcast.

Stick around for podcasting, for brands with me, Graham brown and my guests Prarthana Sibal