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XP Biz 19 Written Communication
Written communication. Why it is the least powerful but has the most reach.
Written communication, whether it be a letter, a flyer, email or the copy on your website are all powerful way to reproduce your message and spread it to a large audience. But it has limits.
Why it isn’t perfect
– It doesn’t carry tone of voice
– It doesn’t carry nonverbal
– It becomes a permanent record
– It can be time consuming to produce
Why it is effective
– The ability to be more careful in articulate with the message improves
– Can carry message over large distance rapidly
– Can be preserved
How to improve
– Write shorter, more concise sentences
– Avoid bulky paragraphs
– Scan for places where misunderstandings may occur
– Get organized and leverage numbering or bullet points
– Use a friendly tone
– Know when it is time to change the communication format
– Check grammar and punctuation, have someone else do it
– Think about your target reader
Written can be powerful because of its reach, but loses out on the nonverbals.
***
If you want to have the opportunity to watch, listen, and participate in these broadcasts live, join our Facebook group Small Business Owners Revolution. Or follow the link below.
You can also follow the link below, it will redirect to our community. You will have regular access to source material, and see more of the content your fellow revolutionaries cultivate within the community that never makes it to the podcast.
We are a content driven, group focused on information exchange and relationship building. It isn’t for everyone, but it could be for you.
We invite you to join us.
http://smallbusinessownersrevolution.com/
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By Adam Fenner, CPAWritten communication. Why it is the least powerful but has the most reach.
Written communication, whether it be a letter, a flyer, email or the copy on your website are all powerful way to reproduce your message and spread it to a large audience. But it has limits.
Why it isn’t perfect
– It doesn’t carry tone of voice
– It doesn’t carry nonverbal
– It becomes a permanent record
– It can be time consuming to produce
Why it is effective
– The ability to be more careful in articulate with the message improves
– Can carry message over large distance rapidly
– Can be preserved
How to improve
– Write shorter, more concise sentences
– Avoid bulky paragraphs
– Scan for places where misunderstandings may occur
– Get organized and leverage numbering or bullet points
– Use a friendly tone
– Know when it is time to change the communication format
– Check grammar and punctuation, have someone else do it
– Think about your target reader
Written can be powerful because of its reach, but loses out on the nonverbals.
***
If you want to have the opportunity to watch, listen, and participate in these broadcasts live, join our Facebook group Small Business Owners Revolution. Or follow the link below.
You can also follow the link below, it will redirect to our community. You will have regular access to source material, and see more of the content your fellow revolutionaries cultivate within the community that never makes it to the podcast.
We are a content driven, group focused on information exchange and relationship building. It isn’t for everyone, but it could be for you.
We invite you to join us.
http://smallbusinessownersrevolution.com/