In this episode of Squeezing the Juice, Owen Cotterell sits down with XR industry veteran Jeremy Dalton to explore the real business case for immersive technology. From launching PwC’s first global XR team to advising Fortune 500s, Jeremy shares practical wisdom on what’s working, what’s hype, and what’s next.

If you’ve ever wondered whether XR is more than just a tech gimmick... this is your Reality Check.

TAKEAWAYS

- Why “VR is dead” refuses to die and why that’s a good thing

- The CECE framework for overcoming XR’s biggest challenges: Cost, Education, Content, Experience

- Why 360 video does count as VR (when done right)

- How businesses like Walmart & GSK are embedding XR into day-to-day operations

- The ROI tipping point: When immersive training beats traditional learning

- How XR and AI are converging to deliver smarter, scalable solutions

- Jeremy’s top tips for companies taking their first steps into immersive tech

CONNECT WITH JEREMY

www.jeremydaltonxr.com

Purchase Reality Check (2nd edition) from the publisher here: https://www.koganpage.com/digital-technology/reality-check-9781398618749

VR vs video conferencing study: https://www.pwc.ch/en/insights/data-analytics/virtual-reality-vs-video-conferencing.html

VR for soft skills training study: https://www.pwc.co.uk/services/technology/immersive-technologies/study-into-vr-training-effectiveness.html

CONNECT WITH JUICE IMMERSIVE

💻 Website - https://juiceimmersive.com

👥 Linkedin - https://www.linkedin.com/company/juice-immersive

🎥 YouTube Channel - https://www.youtube.com/@juiceimmersive3592

🐦 X - https://twitter.com/juiceimmersive

📸 Instagram - https://www.instagram.com/juiceimmersive

CREDITS

Host: Owen Cotterell - https://www.linkedin.com/in/owencotterell

Producer: Jon Bradley - https://www.linkedin.com/in/jonpaulbradley

Editor: Dexter Gorst

Music: Dom Champion - https://www.linkedin.com/in/dominic-champion-865750b9

CHAPTERS

00:00 Jeremy's Journey

04:51 The Evolution of XR Technology

09:49 Success Stories in XR Adoption

13:49 Why XR Means Business

15:36 Common Misconceptions about XR

25:54 Impactful Studies and Corporate Use Cases

30:47 The Future of XR and AI Convergence

42:31 Top Tips for XR Adoption