Behind the Mic is the show from podcasters for podcasters. Listen in as we interview the best interviewers in the game and learn more about what it takes to run a great podcast (yes, it's all very meta).

In this episode, we interview Yaag, host of The ABM Conversations Podcast, a show focused on helping B2B marketers and sales professionals in exploring strategies, tactics, and real experiments to drive revenue, customer engagement, retention, and more. It is a rare marketing podcast that promises to stay away from fluff and vanity metrics. 

Each podcast episode deconstructs marketing tactics and strategies used by world-class performers from diverse sub-domains such as content, marketing strategy, online advertising, knowledge panels, product marketing and more.

Here are the questions we asked Yaag:

1. Tell us more about your show and the main topics you discuss

2. At what point did you decide to start your show? Why?

3. What was the biggest initial challenge you faced?

4. What has been the main benefit you've gotten out of podcasting?

5. What makes a great guest?

6. What's the secret to a great interview?

7. If you could interview anyone (dead or alive), who would it be and why?

Yaag’s LinkedIn: https://www.linkedin.com/in/yaagneshwarang/ 

Listen to The ABM Conversations Podcast: https://podcasts.apple.com/us/podcast/the-abm-conversations-podcast/id1490915485