Insights, Marketing & Data: Secrets of Success from Industry Leaders

YABBLE - Kathryn Topp, CEO & Co-Founder. Why the future is different: how AI and augmented data is going to change insights. Learning to work at the speed of thought; how Yabble 'generates data'; advice to make your way in the industry.

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What are the practical ways AI is going to change research - not just in the future, but in the here and now? Arguably, there’s no one better to talk to on that front than Kathryn Topp, the CEO and co-founder of Yabble. As Kathryn describes, she and and her co-founder, Rachel O’Shea, introduced their first generative AI tool in 2020 with Open AI since ADD and I was lucky enough to talk through:

  • Integrating the insights flow into one platform
  • Introducing generative AI into the platform
  • How Yabble ‘generates’ data
  • How to effectively use synthetic data
  • Helping humans move at the speed of thought
  • Solving the sample issues with virtual audiences
  • Advice for young women making their way in the industry
  • Yabble's business model and future plans

All episodes available at https://www.insightplatforms.com/podcasts/

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Insights, Marketing & Data: Secrets of Success from Industry LeadersBy Henry Piney
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