This week: Florida sucks don’t move here. Starting a clothing brand from scratch. Smoking in 5th grade. Getting sponsored as a surfer. Finding the right brand name. How the Hemmingway House inspired the brand. Pivoting after a trademark dispute. Since when do people in Jersey say y’all? The first time you have a customer that you don’t know. Starting a floating music festival. Sam’s early art. Teen bop magazine.