In this week's episode Yash Gandhi, Head of Marketing at Baiada Group talks about long term brand building, the importance of applying a long term and short-term lens when branding and the secret weapon of creativity: outsmart not outspend.

Yash Gandhi talks long term brand building, helping customers and the power of creativity

Host Adam Fraser interviews marketing industry thought leaders from around the globe, including CMOs, academics, authors, consultants and speakers in this podcast about the strategic marketing landscape. By speaking to the brightest minds in the global industry with a wide ranging 'fire side chat' interview approach, this podcast will help you rise above the noise to join the dots and make sense of the fast moving and ever changing marketing sector.

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Yash Gandhi talks long term brand building, helping customers and the power of creativity

Yash Gandhi talks long term brand building, helping customers and the power of creativity