The video discusses essential questions for Scrum Masters to consider when starting with Evidence-Based Management (EBM). EBM involves goals, evidence, and empiricism. The first step is to ensure precise and transparent goals and assess their alignment. Next, measuring the right things, such as unrealized value, current value, time to market, and ability to innovate, is essential. The Scrum Master should also consider their relationships with the organization, as EBM can uncover uncomfortable truths. It's necessary to have methods and techniques to handle these situations positively.

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Todd and Ryan also co-authored a book - Fixing Your Scrum: Practical Solutions to Common Scrum Problems.

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