In this video, Ryan and Todd discuss how to deal with the culture of busyness in organizations. They talk about the concept of context switching, where people are assigned multiple tasks, but can't do any of them well due to being too busy. They suggest making the busyness transparent and measuring its impact to show that it is not only disruptive to people but also costly. They recommend making the case for reflection time by gathering data on where people are working and why they are working on those things. They also suggest having conversations about the issue and sharing studies on context switching to demonstrate the negative impact of busyness on productivity and revenue. They conclude by stating that the key is to show the benefit of addressing the culture of busyness to those who may be uninterested in the problem by using language that resonates with them

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