The drama around Ye's brand partnership downfall and Elon's new take on Twitter continues, and so do we. Ye is ousted by Sketchers before a partnership even started & Elon had fun with a sink on his first day in the new workplace. We couldn't resist commenting.

Other than that, we took on two Q&A responses we had from people within the same industry: 

Our friend and colleague at citizenM, Sikko Baltus was interested to know our take on Taylor Swift's backlash following her new music video portrayal of "Fat" when stepping onto a bathroom scale. There was divided opinion on this from her fanbase, we took a swift look into her main audience and how this will have impacted them - the divide in support and backlash and ask maybe how this could have been done differently to still raise awareness and tell her personal story, but with less potential damage overall. 

Secondly, Paddy Smith from a social media agency we work together with at citizenM, Born Social asked "Is high fashion (Balenciaga in particular focus) a social experiment? From this suggestion, we share our own perceptions of high fashion, trends & societal shifts in "what is luxury" overall. Balenciaga at main focus, mentions of Vetements in a similar vein and if we are part of the loyal following these brands have gathered.