Summary

In this episode of Fridays 4 Fundraising, Kelly shares actionable strategies for small nonprofits to enhance their year-end fundraising campaigns by making small adjustments rather than drastic changes, engaging donors through personal outreach, and effectively communicating the impact of donations. Kelly also discusses the role of board members in fundraising efforts and introduces the concept of peer-to-peer connection as a way to boost campaign performance. The episode concludes with a preview of upcoming workshops and programs designed to support nonprofit leaders in their fundraising efforts.

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Download the Year End Campaign Planner: https://www.fromscratchfundraising.com/yearend

Get on the waitlist for the 2026 Recipe for Relief Workshop: https://www.fromscratchfundraising.com/2026-relief

Takeaways

• Don't make massive changes, just tweak.
• Calling your donors can be a great way to connect.
• Bring in the board to activate your campaign.
• State the need in a positive way.
• Add a peer-to-peer campaign element to your campaign.

Chapters

00:00 Introduction to Fundraising Success

00:52 Year-End Campaign Strategies

02:02 Course Correction Techniques

06:43 Engaging Donors Effectively

09:12 Communicating Impact and Need

11:54 Peer-to-Peer Fundraising Strategies

14:29 Looking Ahead: Future Workshops and Programs

Keywords

fundraising, nonprofit, year-end campaign, donor engagement, fundraising strategies, peer-to-peer fundraising, impact communication, course correction, board engagement, fundraising success