Summary

In this episode of Fridays 4 Fundraising, Kelly outlines actionable steps for small nonprofits to enhance their fundraising efforts by integrating Giving Tuesday into year-end campaigns. She emphasizes the importance of relationship building over transactions and provides practical strategies for leveraging Giving Tuesday as a kickoff for broader fundraising initiatives. Kelly also highlights the need for nonprofits to adapt their approaches in a changing social media landscape and offers resources for effective campaign planning.

Join Sustain & Thrive: https://www.fromscratchfundraising.com/sustain-thrive

Download the Year End Campaign Planner: https://www.fromscratchfundraising.com/yearend 

Takeaways

• Giving Tuesday can be integrated into larger campaigns.
• Small nonprofits often struggle with Giving Tuesday's effectiveness.
• Focus on relationship building with donors, not just transactions.
• December is crucial for annual online revenue for nonprofits.
• Use Giving Tuesday to thank existing donors and share impact stories.
• Avoid elaborate campaigns specific to Giving Tuesday.
• Your goal should be to raise money throughout December.

Chapters

00:00 Welcome to Fridays 4 Fundraising

01:04 Understanding Giving Tuesday's Impact

02:54 Rethinking Giving Tuesday for Small Nonprofits

04:57 This Week's Assignment

05:52 Join Sustain & Thrive for Extra Support

07:03 How To Get Year End Going in No Time

Keywords

fundraising, Giving Tuesday, year-end campaigns, small nonprofits, donor engagement, nonprofit success, fundraising strategies, community support, sustainable fundraising, nonprofit resources