While few business owners truly love digging into the back-end of their businesses, taking an honest, no-BS look at your numbers is the best way to uncover what’s working for you… and what isn’t. Scheduling a year-end marketing review will give you crucial insight into what you need to change to start getting the results you want - and REAL clarity on how to structure your marketing budget, set realistic goals, and take your strategic next best steps.

In this episode of Marketing Sucks, I lay out four major reasons why a year-end review should be on your must-do list (whether or not you pay for marketing!) and how to get started. Tune in to learn how to assess the success of your campaigns, collabs, and customer experience - and turn your findings into marketing gold!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

• What to ask yourself when going through your sales data 
• How to pinpoint and track your best sources of engagement, so you can stop wasting time and money on bad investments
• How and where to conduct a brand voice audit, so your messaging stays consistent and authentic

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Timestamps:‌ ‌

00:11  Intro

02:35  Why reviews are important

04:16  Revenue growth

06:05  Audience engagement

07:12  Email marketing

07:47  Paid ads

08:38  Audience brand voice audit

09:46  Customer journey & experience

12:34  Take a break

14:16  Goal-setting tips

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