Now nearly halfway into December, James and Amy return to discuss Q4 marketing plans and recent headlines in the news.

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1.) MSP Question of the week:  What are some good marketing campaigns to run at the end of the calendar year?

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2.) Notes on the News

a). Amazon Chip Supplier: As one of the top web server suppliers in the world (AWS), Amazon is capitalizing on a great market opportunity. 

b.) Paid Training for Cybersecurity: James and Amy both realize there is a big skills gap in our industry. While training can be expensive and time-consuming, training can help cultivate culture and knowledge amongst your team.

https://www.technewsworld.com/story/paid-training-placement-program-eases-cybersecurity-hiring-challenges-179437.html

https://www.cnbc.com/2024/11/23/how-tech-bros-bought-americas-most-pro-crypto-congress-ever.html

https://www.channele2e.com/news/canalys-rmm-psa-leadership-matrix-ninjaone-halopsa-have-a-lot-of-momentum

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Our upcoming events and more:

December 4: M&A Workshop in Scottsdale, AZ

December 5-6: MASTERMIND LIVE in Scottsdale, AZ

http://bit.ly/kernanmastermind

December 11: Channel Program M&A Forum in Dallas, TX

 

New Book Release: I'm proud to announce the release of my new book, The Anthology of Cybersecurity Experts! This collection brings together 15 of the nation's top minds in cybersecurity, sharing real-world solutions to combat today's most pressing threats. Whether you're an MSP, IT leader, or simply passionate about protecting your data, this book is packed with expert advice to help you stay secure and ahead of the curve. Available now on Amazon! https://a.co/d/f2NKASI

 

Sponsor Memo:

Since 2006, Kernan Consulting has been through over 30 transactions in mergers & acquisitions - and just this past year, we have been involved in six (6).

If you are interested in either buying, selling, or valuation information, please reach out.

There is alot of activity and you can be a part of it.

For more information, reach out at kernanconsulting.com