Episode Summary

Summary

In this episode of Fridays for Fundraising, Kelly emphasizes the importance of donor stewardship after year-end fundraising. She discusses how autoresponders are insufficient for expressing gratitude and suggests personalized approaches to thank donors, such as thank you calls and personal emails. Kelly encourages small nonprofits to leverage their ability to connect with donors on a personal level, fostering loyalty and engagement.

Takeaways

• Fundraising success requires warm connections, not just autoresponders.
• Personalized thank yous can significantly impact donor loyalty.
• Small nonprofits have an advantage in donor engagement in being able to personalize relationships with donors.
• Thank you call-a-thons can be fun and effective.
• Building relationships with donors is crucial for retention.
• Creative thank you strategies can enhance donor experience.

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Chapters

00:00 Introduction to Fundraising Success

00:53 The Importance of Donor Stewardship

05:01 Creative Ways to Thank Donors

08:12 Conclusion and Next Steps

Keywords

fundraising, nonprofit, donor stewardship, thank you calls, donor loyalty, small nonprofits, fundraising strategies, donor engagement, nonprofit success, fundraising tips