In this heartfelt solo episode, Elliott Brinkley—owner of Dancing Willow Herbs—invites you behind the curtain for an intimate look at what’s unfolded in the four years since she took the reins of the beloved Durango apothecary. From major business overhauls like updating the POS system and shifting to sustainable packaging, to deeply intentional product reformulations and expansions, Elliott shares the lessons, challenges, and proudest moments of her journey.

You’ll hear about:

• The transition from herbalist to business owner
• How Elliott rebuilt core operations while staying true to the spirit of the shop
• The stories behind some of her most meaningful product creations like Rooted Heart Elixir and Inflammation Moderation
• The transformation of the bath & body line with deeper plant energetics and herbal infusions
• Sustainable practices now baked into every aspect of the business
• Her passion for community education, botanical breathwork, and teaching
• What’s coming next—from new products to the upcoming Blooming Rooted Retreat

If you’re curious about the magic that happens behind the scenes of a thriving apothecary—or simply seeking inspiration for your own path—this episode is full of grounded wisdom, vulnerability, and plant-centered purpose.

Mentioned in this episode:

• Elliott’s First Episode (Her Story)
• Deb Swanson’s Episode (Founder Story)
• Blooming Rooted Autumn Equinox Retreat – Sept 19–22
• Planting Seeds in Grief: Herbs for a Rooted Heart (podcast episode mentioned in the episode) 
• Rooted Heart Elixir
• Inflammation Moderation
• Mindful Mushroom Mix
• The Healer Massage Oil
• Bath & Body Line
• Online Herbal Classes

Stay Connected
If you enjoyed this episode, subscribe, leave a review, and share with others who would love it.

Support the podcast by making a purchase with Dancing Willow Herbs!

Website: www.dancingwillowherbs.com
Instagram: @dancingwillowherbsco