It's been 20 years since Starbucks debuted the first pumpkin spice latte in 2003. Since then, it's become a cultural phenomenon greater than itself: it's shorthand for fall, for basicness, for femininity, and even for white culture. Why did the PSL become so powerful — and how do food trends garner so much meaning? Host Brittany Luse chats with Suzy Badaracco, food trend forecaster and founder of Culinary Tides, to discuss the $500 million dollar industry, and how little miss pumpkin spice has held on to her cultural power.

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20 years of pumpkin spice power

Has it been a minute since you heard a thought-provoking conversation about culture? Brittany Luse wants to help. Each week, she takes the things everyone's talking about and, in conversation with her favorite creators, tastemakers, and experts, gives you new ways to think about them. Beyond the obvious takes. Because culture doesn't happen by accident.

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This week, the dating app Bumble could not stay out of the news. First, the company launched an anti-celibacy advertising campaign mocking abstinence and suggesting women shouldn't give up on dating apps. Then, at a tech summit, Bumble's founder suggested artificial intelligence might be the future of dating. Both efforts were met with backlash, and during a time when everyone seems irritated with dating - where can people turn? Shani Silver, author of the Cheaper Than Therapy substack, and KCRW's Myisha Battle, dating coach and host of How's Your Sex Life? join the show to make sense of the mess. 

Then, it's been four years since the start of the COVID pandemic. So much has changed - especially attitudes towards public health. Brittany talks to, Dr. Keisha S. Ray, a bioethicist, to hear how public health clashed with American culture - how we're supposed to live among people with different risk tolerance - and what all this means for the next pandemic.

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Bumble & the trap of modern dating; plus, living ethically in COVID's aftermath

Our culture is full of stories about what it's like to be young: to find yourself, to fall in love, to leave home. But there aren't nearly as many scripts for what middle age might look like, especially for women. This week, host Brittany Luse is joined by author and filmmaker Miranda July, whose new novel 'All Fours' dives deep into the mystery and miracle of being a middle aged woman.

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The miracle of middle age with Miranda July

Drake and Kendrick have been trading diss tracks for weeks, and it's gotten darker and darker with each track. Drake accuses Kendrick of beating women, and Kendrick accuses Drake of abusing minors. It's a spectacle, but who are the pawns? Brittany chats with NPR Music's Sidney Madden and writer Tirhakah Love about the collateral damage in this rap beef.

Then, Brittany turns to Holding It Together a new book that describes how America has avoided building a social safety net and instead relies on women to provide the services that could be universal to all. Author Jessica Calarco joins the show to dive into the book and take a look at the cultural forces that keep women holding it all together.

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Drake and Kendrick are beefing, but who pays? Plus, moms as our social safety net

NPR's Rachel Martin is the host of a new weekly podcast called Wild Card. It's part-interview, part-existential game show. In this episode, Brittany sits down to play the game with Rachel, which brings up some surprising emotions for the both of them.

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A 'Wild Card' game with Rachel Martin

Brittany sits down with Jane Schoenbrun, the director of A24's coming of age horror film, I Saw The TV Glow. Brittany and Jane discuss suburban decay, delightfully creepy kids shows, and new metaphors for the trans experience.

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20 years of pumpkin spice power

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