On this episode, we had a great time talking to John Colson, CMO of Yellow Card.

John shares his personal life stories and lessons on building and growing Yellow Card to expand to 16 countries. He explained how the business operates, acquires and retains customers, and the outlook for the future.

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*Timestamp*

00:00 – 00:39 – Intro

00:39 – 08:17 – Yellow Card early days/ How John joined Yellow Card.

08:17 – 10:26 – Breadth of Yellow Card products

10:26 – 12:00 – Yellow Card Customer pitch

12:00 – 18:09 – Yellow Card expansion

18:09 – 22:13 – How Yellow Card Scales

22:13 – 29:07 – Yellow Card Customer Acquisition Strategy

29:07 – 34:11 – Yellow Card Customer Acquisition philosophy

34:11 – 40:21 – Growth lesson

40:21 – 44:35 – Customer Relations

44:35 – 47:26 – Naira liquidity problem

47:26 – 50:42 – Yellow Card Bull case

50:42 – 53:01 – Yellow Card Resilience

53:01 – 58:30 – John’s Yellow Card stories/advice.

58:30 – 59:42 – Final words/Outro.