We discuss Yellow Martech: Social & Relationships. Not so much the social networks, but rather the tools to master them. Frans shares his findings on tool popularity with us, and Roel reminisces about his first IT sales job. 

Hosted by: Frans Riemersma & Roel Seegers

1:20 — Frans is telling software vendors now which tools to integrate.

3:39 — Some of the most popular Social Media Marketing and Monitoring tools.

5:38 — Why is Salesforce CRM in this category?

10:30 — Events, meetings and Webinars

13:50 — ABM (B2B) vs CES&S (B2C), iirc ;-)

17:25 — Amara's Law: 'We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.'

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p.s. Sorry people, the ¡Appdate! we had in mind didn't make the cut this week.