Anjali Sosale of Waterbridge Ventures chats with Rahul Boggaram and Nikhil Boggaram of Yellow Metal. Yellow Metal is an asset-backed credit company that disburses gold loans in less than 30 minutes in the privacy of your home. Focused on rural India, Yellow Metal seeks to provide low-cost loans to small farmers and business owners who are otherwise not part of the formal credit eco-system.   



We dive deep into Rahul and Nikhils's journeys and the series of experiences and events that led to them to building Yellow Metal.

(1:09) Upbringing and early years

(3:14) Why gold loans for rural india?

(5:04) Rahul's journey after leaving home at 16

(7:10) 0 to 1 at Flipkart, Treebo, Groww and Myntra

(9:51) How has consumer app design changed in the last 10 years?

(11:36) UPI as the game-changer for rural India

(12:41) How did Rahul and Nikhil's paths converge during the pandemic in 2020?

(15:41) Early challenges in transitioning from a corporate job to a startup?

(17:15) The role of empathy in the goal loan business

(18:44) The story behind the name "Yellow Metal"

(20:22) Yellow Metal's customer service ethos since day zero

(22:43) Company culture at Yellow Metal

(24:37) How to hire people when solving for rural India?

(26:07) Parents' view on starting up

(27:43) A day in the life of an early-stage startup founder

(28:32) Transparency in gold loans pricing

(30:46) Building a tech platform for rural India

(33:12) 2022 and beyond

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