Now, what is the yellow pencil principle? It goes something like this. If you needed a pencil and you had to write something, I said, "Here, pick a pencil." Well, which pencil would you choose? They're all the same. They're all number two pencils. They're all made in the same place as just a big bowl of pencils and so you wouldn't really care which one you use because to you, they're just all the same. Well, to a lot of people, your business is just like every other business that's like yours.