This week on YellowBelly Presents, we’re joined by the brilliant minds behind one of the UK’s boldest indie brands — AKT London.

Founded by West End performers Andy Coxon and Ed Currie, AKT was born backstage — developed during sweaty show runs and long rehearsal days — and has since grown into a cult-favourite, award-winning deodorant brand.

In this episode, Andy and Ed talk us through their journey from leading roles to leading a company, how they built a sustainable brand without compromise, and what it really means to challenge industry norms — from fragrance to fundraising.

We explore the highs and lows of starting a business from scratch, why theatre folks make great entrepreneurs, and how they stay creative (and fresh) while running a fast-growing company.

It’s a conversation about purpose, perseverance, and turning passion into product — with plenty of laughs along the way.

One not to miss!