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Today on the Restaurant and Bar Marketing Podcast, Erik Shellenberger reveals how Yelp's algorithm can hurt small businesses by flagging positive reviews and favoring negative ones. Using real examples like the Peach Cobbler Factory in Cincinnati, Erik explains how Yelp’s flawed system filters reviews, impacting businesses' online reputation and Google rankings. Erik also discusses the importance of Google reviews, the role of AI in review management, and how restaurant owners can maintain genuine customer engagement. If you're a restaurant or bar owner, this is a must-listen to understand Yelp's potential impact on your business.
Key Takeaways:
By Erik ShellenbergerToday on the Restaurant and Bar Marketing Podcast, Erik Shellenberger reveals how Yelp's algorithm can hurt small businesses by flagging positive reviews and favoring negative ones. Using real examples like the Peach Cobbler Factory in Cincinnati, Erik explains how Yelp’s flawed system filters reviews, impacting businesses' online reputation and Google rankings. Erik also discusses the importance of Google reviews, the role of AI in review management, and how restaurant owners can maintain genuine customer engagement. If you're a restaurant or bar owner, this is a must-listen to understand Yelp's potential impact on your business.
Key Takeaways: