In this fourth and final episode of Yes Buts in Digital Marketing, the Data Dames finally talk about data! Specifically, Jen and Annalisa discuss the value of data analytics in marketing when you're able to collect statistically significant data. Find out what that means and if your business can benefit from it.

Segments

What Are We Drinking?

This episode's mention of a noteworthy beverage company is for Western Reserve Distillers in Lakewood, Ohio (1:46).

Small Business Shoutout

This episode's shoutout goes to Cathy Culp Posner of Transition Consulting and Coaching. Cathy specializes in career and job transition coaching, executive coaching, and business and team coaching (3:19).

Resources and Tools Mentioned in This Episode

Google AnalyticsMicrosoft ClarityGoogle Analytics 365Adobe AnalyticsGoogle Analytics 4Google Tag ManagerAvinash Kaushik

What Are We Learning?

Writing poetry and making cocktails! (21:38)

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