Bonus Episode!

It's your . You make the rules!

You can - and should - study best practices, seek out good advice, and understand what conventional wisdom has to teach you.

Sometimes, though, the advice you get may not resonate with the brand you're building, the vibe you're shooting for, or the vision for your end goal. In those cases, guess what? It's ok to trust your gut.

Since it's your goal, you don't have to be limited by someone else's guardrails, or someone else's definition of success.