“We’ve got to be the market for mountain bikers… what do WE want to ride?”

Chris Conroy, President, Yeti Cycles

I like mountain biking and I have a bike that when it was new, was pretty good.  My friends who are serious about mountain biking a) tease me about my bike now, and b) are super jealous that I had the President of Yeti Cycles in the studio with me! HA!  Chris Conroy and the Yeti team are passionate about building bikes for racing.  We talk about that, about differentiating the brand (racing), about marketing – and, I couldn’t NOT ask him about e-bikes! 

Secret: want to know the truth about whether if there's a connection between YETI bikes and YETI coolers?