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Share Yield Optimization Secrets, and Ways to Maximize your Mobile Video CPMs with Bryan Golkhajeh, Founder of AdAlpha Technologies
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Yield Optimization Secrets, and Ways to Maximize your Mobile Video CPMs with Bryan Golkhajeh, Founder of AdAlpha Technologies
For today's podcast, we interview Bryan Golkhajeh, Founder & CEO of AdAlpha Technologies.
Bryan was previously Senior Director of the AdColony Ad Exchange, and worked with all external partners from DSPs, to Ad Networks, and Publishers. We go into his start in the industry at ChaCha (a Q&A Search Engine), to Motricity, and AdMarvel, before he finally landed at AdColony.
He also shares more on AdAlpha and how he's building a Marketplace for Mobile Video PMP deals (through an AirBnB-type user experience) where buyers can see all Mobile App Video deals in the market, globally.
Finally, we dig deep into trade secrets that top yield optimization managers use to maximize yield and fill rates, from an industry expert. Tune in to hear more!
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By ThalamusFor today's podcast, we interview Bryan Golkhajeh, Founder & CEO of AdAlpha Technologies.
Bryan was previously Senior Director of the AdColony Ad Exchange, and worked with all external partners from DSPs, to Ad Networks, and Publishers. We go into his start in the industry at ChaCha (a Q&A Search Engine), to Motricity, and AdMarvel, before he finally landed at AdColony.
He also shares more on AdAlpha and how he's building a Marketplace for Mobile Video PMP deals (through an AirBnB-type user experience) where buyers can see all Mobile App Video deals in the market, globally.
Finally, we dig deep into trade secrets that top yield optimization managers use to maximize yield and fill rates, from an industry expert. Tune in to hear more!