Citi hosted Mattel Chairman and CEO Ynon Kreiz for another session of our global speaker series Legends Live @Citi.

Ynon Kreiz is a visionary leader who has led the remarkable transformation of Mattel from a traditional toy manufacturer into a global entertainment and intellectual property powerhouse. During the session, he shared insights on the groundbreaking success of the Barbie movie and the strategy behind leveraging iconic brands. He also gave us a glimpse into Mattel’s innovative roadmap, including news regarding the recently announced series based on the Magic-8 Ball and the work the firm is doing to thoughtfully integrate AI for cutting-edge play experiences for future generations.