As Tony’s Chocolonely’s ‘Choco Evangelist,’ Ynzo Van Zanten travels the globe sharing the company’s mission towards achieving industry-wide 100% slave-free chocolate.
Their chunky, flavorful chocolate bars can be found in many Whole Foods grocery stores in the U.S., online, and all around the world. With a zero paid media policy, Ynzo explains how colorful, feel-good packaging, unique recipes, and uplifting copy carries their message against child slavery.
Listen in as Netherlands native Ynzo discusses the hidden realities around chocolate, how Tony’s Chocolonely markets a serious problem with an uplifting tone, plus dives into how COVID-19 is impacting business.