Here are some relevant links from the conversation:

• Lumi by Pampers
• Boogaloo dance video by Yoav in Japan
• How I Built This Podcast
• Invisibilia Podcast
• Perpetual Traffic Podcast
• Kara and Nate Income Reports

Show notes:

• 2:06 - What got Yoav in to dancing
• 3:06 - Lumi by Pampers
• 5:03 - What got Yoav in to marketing
• 8:41 - On setting KPIs
• 12:33 - Reviews in ecommerce
• 16:53 - Always treating your ecommerce store as a first iteration
• 17:40 - The value of email marketing in ecommerce
• 22:25 - HTML vs plain-text emails
• 23:20 - Working with agencies
• 26:31 - Resources to learn about ecommerce marketing
• 29:15 - In-house vs freelancers/agencies
• 32:54 - Trying new things
• 34:28 - Yoav's time in Japan
• 37:42 - Failures
• 39:21 - People who influenced Yoav
• 40:43 - Yoav's podcast recommendations
• 42:00 - A perfect day for Yoav
• 43:20 - Lessons Yoav has learned for himself
• 45:28 - Links between dance and life
• 47:45 - Hip hop and popping
• 51:08 - Money or time to solve challenges
• 53:44 - Kara & Nate Vlog

Thank you very much for listening!