Over the last 20 years, Ian has helped more than 400 organizations define their purpose and become consistently uniquely remarkable through his proprietary Blueprint process. "Blueprinting" defines an organization's purpose – in 7 words or less – and uses it to design how it will operate and communicate. Ian has adapted this process for individuals so they can create a personal Blueprint for a happy, productive, self-directed and purpose-driven life. He is also an author, speaker and coach, as well as a contributor to a nationally broadcast TV station. He co-wrote the book "Why should I choose you?: Answering the most important question in business in seven words or less", published by HarperCollins.The views and opinions expressed by the guest in this episode are their own and do not necessarily reflect those of the host or the podcast. The host is not responsible for any statements made by the guest.