[EPISODE] Yorkville

This week's journey will to Yorkville!

My guests will be returning Rediscovering New York guest historian Lucie Levine, Founder of Archive on Parade, and Jeremy Schaller, President and THIRD generation owner of Schaller & Weber.

Segment 1

Lucie talks about the kinds of work she has done during her career, including helping New Yorkers see the city in a different way. Jeff and Lucie discuss the history of Yorkville and when the area was first settled. They talk about the history of Gracie Mansion and its connection to Alexander Hamilton. Lucie explains what Jones Wood was and its place as a cultural center. Lucie discusses the impact transportation had on diversifying the people coming to Yorkville.

Segment 2

Lucie discusses the sinking of the  General Slocum. She talks about breweries in Yorkville and how they shaped the culture of Yorkville. Jeff and Lucie discuss Yorkville’s dark history. Lucie talks about the architecture in Yorkville and  the German immigrant community living in the area. Jeff and Lucie discuss Andrew Carnegie’s connection to the area and his founding of libraries, the first one built in Yorkville.

Segment 3

Jeremy talks about his history with Yorkville and living in the area. Jeremy discusses his grandfather’s background before he started Schaller & Weber. He talks about his father innovating the family business and his father and grandfather working together. Jeremy discusses why he decided to go into the family business despite having a degree in fashion.

Segment 4

Jeremy discusses challenges he faced when he took over the business. He talks about changes he needed to make to the business, as well as how to attract both new and current customers.  Jeremy gives advice to anyone looking to open up a new business in Yorkville. He talks about expanding the business to other locations in Yorkville.