Dougal Shaw checks-in to a Yotel for a guided tour of the business with CEO Hubert Viriot. The brand is known for its compact, functional but stylish designs. It was started by British entrepreneur Simon Woodroffe, who also founded the Yo! Sushi food chain. Inspired by high-end, long-haul travel and the minimalism of Japanese hotels, he opened the first Yotel at Gatwick Airport in 2007. The idea was successful and expanded to other international airports. Hubert Viriot joined the business as CEO in 2014 with a mission to supercharge the concept with global expansion, taking it into urban areas. It now has 23 hotels in cities around the world, in places like New York, Miami, Singapore, Geneva and Edinburgh. So what’s the secret formula for Yotel and how do you scale a new hotel brand?

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