You may not actually be in the business you think you’re in.  How do you find out?

Being confused about what business you are really in is a common business mistake.  And most entrepreneurs really are confused about it.  Dispersing the fog around it can mean the difference between closing shop and having a thriving business for decades.

You’ll understand this perfectly once you hear why Starbucks isn’t in the business of making coffee.

And you’ll see how important this is as I help an audience member discover her true business so she can take her consulting practice to the next level.

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