Stop saying “I’m just a coach.”

“I’m just starting.”

“I’m just figuring it out.”

There is no just when it comes to your calling.

You are the culmination of lived experience, earned wisdom, and embodied truth.

You’re not just anything.

You are everything your people need.

When you belittle your brilliance with that one little word, you shrink your power, and you signal to the world that you’re not ready.

Own it.

Your story. Your style. Your substance.

That’s what sets you apart.

That’s what makes you sought-after.